Neoleaf is a company idea I started as an opportunity to meld my love of nature and farming with the city environment I find myself living in. During my research I found that many people live in food deserts across the United States with little access to healthy food. I aimed to create a program that would help combat this issue while encouraging people to get involved in the growth of their food and their community. I took influences from other vertical farms, a few greenhouses back home, and cartoons. The color scheme is one of the first things noticed about Neoleaf and was drawn from the earth and vegetables. Green is a calming color that conveys the idea of plants, giving the viewer an immediate feel for what Neoleaf is about. The bright colors and happy attitudes of the vegetable people catch people’s eyes and appeal to both children and adults.
Process
