The rebranding of Bar Keepers Friend is a project I completed with two team members, Jonathan Alexander and Jayda Cleaveland. The deliverables were an experiment in working with a design team as well as rebranding an existing company. My primary contribution to the project was illustration, including design of the mascot. Bubbles are featured on all our deliverables, a nod to the cleaning power of the brand. Purple was our overarching color, a choice we made to make the cleaning product stand out from other brands on the shelf without appearing dirty. The partner product we came up with, Shop Keepers Friend, is differentiated by its use of bright green accents. Both brands featured a mascot who gives a friendly face to the brand and portrays the masculine ideas of the original design while remaining welcoming towards all users.
Process
